CASE

How to increase the number of ticket sales through an integrated approach

TARGET
  • Increasing the number of ticket
  • sales for Aeroexpress
TASKS
  • Mobile app promotion
  • Acquaintance of foreigners with Aeroexpress
  • Contactless payment promotion
  • Aeroexpress rates promotion
  • Permanent presence in the issuance
INSTRUMENTS
  • Google Analytics
  • Yandex.Metrics
  • Google Tag Manager
CLIENT

AeroExpress

THE WAY WE DID IT
  • Daily statistical data analysis
  • Constant communication with customer representatives on the relevance of prices and rates
  • Participation in the development and testing of Aeroexpress applications
  • GTM implementation in the project team work
  • Weekly meetings and brainstorms with project partners

BY 25%

ELECTRONIC TICKETS
SALE INCREASE

BY 50%

MOBILE APPLICATIONS DOWNLOADED NUMBER INCREASE

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CarPrice

41% decrease in the cost of car redemption

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