CASE
As segmentation of traffic
reduced the cost of redemption
by 41%
TARGET
- Increase the number of car ransoms
- and reduce their cost
TASKS
- Attract new requests for the cars
- sale by individuals
INSTRUMENTS
- K50
- Calltouch
- Google Analytics
- Yandex.Metrics
- Owox BI
- Power BI
CLIENT
CarPrice
THE WAY WE DID IT
- Analyzed requests for traffic to the site
- Offered a qualitatively new account structure
- Collected 350 487 keywords
- Separated incoming traffic into 20 regions and 11 campaigns (with different requests by logic)
- Analyzed the CA based on the Metric and Analitycs data and set the appropriate adjustments
- Different bidding strategies applied to all campaigns types
