CASE

As segmentation of traffic
reduced the cost of redemption
by 41%

TARGET
  • Increase the number of car ransoms
  • and reduce their cost
TASKS
  • Attract new requests for the cars
  • sale by individuals
INSTRUMENTS
  • K50
  • Calltouch
  • Google Analytics
  • Yandex.Metrics
  • Owox BI
  • Power BI
CLIENT

CarPrice

THE WAY WE DID IT
  • Analyzed requests for traffic to the site
  • Offered a qualitatively new account structure
  • Collected 350 487 keywords
  • Separated incoming traffic into 20 regions and 11 campaigns (with different requests by logic)
  • Analyzed the CA based on the Metric and Analitycs data and set the appropriate adjustments
  • Different bidding strategies applied to all campaigns types

-41%

REDEMPTION COST 
OF AUTO

-27%

REDEMPTION PURCHASE PRICE

+6%

QUANTITY OF APPLICATIONS

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Panasonic

25% increase in ticket sales