CASE

How to set up
an understandable analytics
via GTM even if there are
no accesses to the site

ЦЕЛЬ
  • Get as many downloads as possible on the product –
  • fully protected laptop-transformer
  • for business
TASKS
  • Increase demand for products
  • Expand coverage
  • Configure analytical systems for client’s purposes
  • Promote brand and product line in the regions
INSTRUMENTS
  • Google Analytics
  • Google Tag Manager
CLIENT

Panasonic

THE WAY WE DID IT
  • In addition to standard targeting (placements, keywords, topics), we targeted
  • specific audiences by their interests – competitors’ visitors
  • Defined the key needs which the user can satisfy on landing page
  • Set up the information collection on the users interaction with site elements and
  • analyzed their behavior, recorded the results in a report convenient for the client
  • Developed a media plan with priority areas together with the client
  • Analyzed microconversion channels

в 3,94 times

CPO REDUCTION

increment

APPEALS NUMBER

increase

MICROCONVERSION NUMBER

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FxPro

The conversion increased 2.5 times