CASE

Maxxis brand
display advertising

GOAL
  • Increase target audience interest to Maxxis brand
  • as well as the calls number to official dealers
  • during season sales in Russia.
TASKS
  • 1 Interested-in audience attraction
  • 2 Brand awareness increase
  • 3 Increase appeals number to dealers in Russia
TOOLS
  • Yandex.Direct
  • Google AdWords
  • YouTube
  • Yandex Video Network
  • Yandex display advertising
  • Google DoubleClick
CLIENT

Maxxis

  • 9th place in the world ranking
  • tire manufacturers
  • 10 factories and production centers
  • in 9 countries
  • 30% of all tires supplied in the world
  • 50 years of experience in the tires
  • production of for cars, motorcycle, bicycle
THE THINGS HAVE BEEN IMPLEMENTED
  • 25 HTML banners
  • 11 GIF banners
  • 1 video banner
  • Video advertising
  • YouTube in TrueView for Action,
  • Out-Stream Ad, TrueView In-Stream,
  • Bumper Ads formats,
  • Multi-roll in-page video,
  • interstitial in Yandex video network
  • Programmatic
  • Media placement via
  • Yandex.Direct and Google DoubleClick.
  • Large top banner on the main
  • largest Russian DRIVE2.RU. motorists social
  • network page.
  • Remarketing
  • Put the pixels in the media
  • campaigns while targeting those
  • who watched video ads in Yandex and
  • on YouTube as well as showed them banners in
  • Yandex Advertising Network and Google
  • AdWords Display Network

Html5 banner script as well as static storyboard have been successfully developed:

PLATFORMS
RESULTS
  • Video advertising
  • Compared to last AC:
  • Average CPM is 5.5 times lower
  • Conversion rate is 4 times higher
  • Average CPC is 12 times lower
  • Interaction rate is 20% higher
  • Programmatic
  • Compared to last AC:
  • Failure rate is 74% lower
  • Page view depth is 88% higher
  • Website visiting time is 213% higher
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