CASE
Maxxis brand
display advertising
GOAL
- Increase target audience interest to Maxxis brand
- as well as the calls number to official dealers
- during season sales in Russia.
TASKS
- 1 Interested-in audience attraction
- 2 Brand awareness increase
- 3 Increase appeals number to dealers in Russia
TOOLS
- Yandex.Direct
- Google AdWords
- YouTube
- Yandex Video Network
- Yandex display advertising
- Google DoubleClick
CLIENT
Maxxis
- 9th place in the world ranking
- tire manufacturers
- 10 factories and production centers
- in 9 countries
- 30% of all tires supplied in the world
- 50 years of experience in the tires
- production of for cars, motorcycle, bicycle
THE THINGS HAVE BEEN IMPLEMENTED
- 25 HTML banners
- 11 GIF banners
- 1 video banner
- Video advertising
- YouTube in TrueView for Action,
- Out-Stream Ad, TrueView In-Stream,
- Bumper Ads formats,
- Multi-roll in-page video,
- interstitial in Yandex video network
- Programmatic
- Media placement via
- Yandex.Direct and Google DoubleClick.
- Large top banner on the main
- largest Russian DRIVE2.RU. motorists social
- network page.
- Remarketing
- Put the pixels in the media
- campaigns while targeting those
- who watched video ads in Yandex and
- on YouTube as well as showed them banners in
- Yandex Advertising Network and Google
- AdWords Display Network
Html5 banner script as well as static storyboard have been successfully developed:
PLATFORMS
RESULTS
- Video advertising
- Compared to last AC:
- Average CPM is 5.5 times lower
- Conversion rate is 4 times higher
- Average CPC is 12 times lower
- Interaction rate is 20% higher
- Programmatic
- Compared to last AC:
- Failure rate is 74% lower
- Page view depth is 88% higher
- Website visiting time is 213% higher
