CASE

Conversion
increase by 2.5 times
for an international forex broker

GOAL
  • Real and demo account openings number
  • increase in the system
TASKS
  • New Forex participants attraction
  • Retention of experienced forex participants
  • Russian market brand loyalty formation
  • Reducing the cost of opening a live account
INSTRUMENTS
  • Google Analytics
  • Yandex.Metrics
  • Customer CRM
CLIENT

FxPro

THE WAY WE DID IT
  • Increase coverage with new advertising platforms
  • Overcoming difficulties with moderation on the territory of the Russian Federation
  • Increase the reach of the target audience through the transition to the near abroad
  • Connecting a Brand Lift product (Google research)
  • Operational changes at night, weekends, holidays
  • Working with audiences

2,5 times

CONVERSIONS NUMBER INCREASED

2 times

THE CONVERSION PRICE REDUCED

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AeroExpress

25% increase in ticket sales